Results of marketing:Informing an indefinite circle of people from the potential audience of consumers about the useful properties of a product or service;Informing about the seller (supplier, manufacturer, contractor): its…
Category: Marketing
How to make marketing good?
The subject area and competence of a marketer.A universal marketer? Frankly speaking, there are no such things. Marketing activities are not universal. It is extremely necessary for a marketer to…
Real limitations of marketing activities
There are two types of restrictions in marketing activities. The first limitation comes from the management environment and can be defined as “technical”, it is not permanent. The second limitation…
Illusions of marketing activity
Let’s analyze some very popular illusions of marketing activities.The dependence of the revenue received on the amount of advertising costs.Do not rely on the illusion: “The more I spend on…